When looking into a Venture Capital deal, it is high risk and high reward. NOTHING is certain nor guaranteed. Therefore the basis of an investment is , "Do I believe this product? Is there a need? Do I believe in this person, their vision and their work ethic?" in exchange, I become an equity partner and advocate.
Jordan is one of the original partners of Crunch Fitness. When the team opened its first few gyms 7 years ago their plan was to open 4 gyms. 37 Crunch locations currently open, and growing to 100 in Florida and Georgia.